Taugata, mauoa, malie: o ai e fiafia i le "faiga mataga"

Sitaili e le masani ai, elemene teuteu uiga ese ma tau maualuga o le "tolu tafola" o aso nei "mataga" faiga. I le vaʻaia o ia lavalava i faʻaaliga o faʻailoga o taʻutaʻua lauiloa, tatou te mafaufau ai: "O ai e ofuina lenei mea? Ae o fea?..” Ma latou ofuina, ma ma le mitamita tele ma le alofa.

And while some people buy luxury «ugly» clothes, others are trying to understand why they are needed at all. Just for the latter, the project “Fashionable Iron Failed” was created, where its author, Alla Korzh, shares a sober and sometimes cynical look at the most ridiculous luxury items.

O le anotusi o le auala e aofia ai vaega e lua: o se ata o se mea ma se faʻamatalaga i luga. Ma o le ula e masani lava o le vaega autu.

"O se taga micro tu'utu'uga o se fa'ailoga lauiloa mo le 10 totogi maualalo ia te ia lava e foliga mai e le malie tele," o le tala lea a Alla Korzh. "O laʻu sini ia faʻavalevalea lenei mataupu i le vaai a le au faitau. Fa'amau ma toso i fafo i luga fa'aali mea semanu latou te le ano i ai i se isi taimi. Ae ui i lea, o le fesili muamua lava ou te fesili ai ia te aʻu lava pe a filifilia se faʻataʻitaʻiga o le: "Pe na teena e le "faiga uʻamea" lona foafoa pe leai?" I soo se tulaga lava, e iai aʻu taʻiala i totonu mo le filifilia o mea."

Where did «ugly fashion» come from?

E tusa ma le fitu tausaga talu ai, na avea ma masani le laʻei faigofie ma le faʻamaonia ina ia foliga "pei o isi tagata uma". Mai upu fa'a-Peretania e lua: masani ma hardcore (se tasi o fa'aliliuga filifiliga: "faigata faiga"), na tula'i mai le igoa o le sitaili "normcore". O i latou ua "vaivai i teuga" ua filifili mo le vaseina e le o le mea moni, faigofie ma le teena o le soona fai.

Picking up the trend and leading it, designers began to create their own versions of functional clothing. And, as one would expect, they brought the idea to the point of absurdity. There were strange styles, ridiculous accessories, ugly shapes and strange prints. So the trend to dress «like everyone else» in the fashion industry turned into a desire to stand out — even in this direction.

I totonu lava ia, o lenei manatu e faʻatatau, o lea e le mafai ai ona iloa le leaga mai le matagofie, o lenei laina e matua manifinifi.

“The same thing for the same person can be ugly now, and perfect tomorrow. The mood has changed, and the view of the subject has become different, — the author notes. — In addition, the inner feeling of a person when wearing certain clothes is easily transmitted to others. If you feel like a «freak» in this fashionable hat, then do not be surprised that you may be perceived that way. It is noticeable in the posture, look, gestures — no magic.

It is worth distinguishing between the concepts of «ugly fashion» and «ugly clothes». According to celebrity stylist Dani Michel, ugly fashion is a particular trend or design that may not look aesthetically pleasing. Whereas ugly clothes are «just badly designed clothes».

O se ato uiga ese mo le 10 totogi maualalo, o se fusi faʻavalevalea mo le selau afe, o le ato taugata lava e tasi e leai se mea e sili atu nai lo se pusa afitusi o le a ofi ... E foliga mai o sea ituaiga e le mafai ona mafua ai le talie e pei o le ita, ita ma le inoino. Aisea e ese ai le galue i le tulaga o se poloketi?

O le inoino i tagata e masani lava ona mafua mai i mea e ono lamatia, taufaamatau, o le tala lea a le tusitala. E lava i latou i le lalolagi faʻataʻitaʻiga: faʻataʻitaʻiga o le toto i luga o le ie, seevae faʻataʻitaʻiga mulivae e faia i aano o le tagata, e oʻo lava i le faʻaogaina o le peʻa poʻo le tuʻia i luga o mea manino. O iinei e mafai ona latou faʻaosoina le faʻalavelave.

“And the choice of unusual, but obviously safe items of clothing can cause a smile because of its unexpectedness,” adds Alla Korzh. — In addition, our surroundings also affect perception — what a resident of a small city will laugh at is perceived in the capital as commonplace. We saw something else.”

Why do people choose «ugly fashion»?

1. Ona o le manao ia pei o isi tagata uma. Now, when almost everything is available to us, it is very difficult to stand out from the crowd. There will always be someone who prefers the same brand, even if it is luxury. On the other hand, people are afraid of simplicity and the mainstream. After all, the fashion industry is quite cruel: for being “basic” you can be ostracized here. «Ugly» fashion gives a lot of choice and allows you to feel and show individuality.
2. Ina ia ulufale atu i le kalapu a le au filifilia. Although we strive to stand out from the general mass of people in order not to be “like them”, we still do not want to be alone. “The choice of clothes gives a sense of belonging to a certain circle of people. Buying a recognizable item, we seem to declare: «I am mine.» That is why there is such a huge number of fakes of famous brands, ”says Alla Korzh.
3. Pese. Home, work, work, home — one way or another, the routine causes boredom. I want something different, something out of the ordinary. If a simple change of outfit can cheer you up and add variety to your daily routine, what about choosing a risqué dress or suit? He can almost give us a new life. And the desire to shock the audience, to stand out among the boring masses is not in last place here.
4. Aua latou te fiafia ia te ia. Talu ai o le lalelei o loʻo i le mata o le tagata vaʻavaʻai, o le tele o mea uiga ese, e oʻo lava i le faʻafefe o laʻei e mafai ona i ai a latou tagata faʻamaoni faamaoni. E le gata i lea, "o mea taufaaleaga uma e mafai ona faʻapipiʻiina ina ia faʻafefe tagata uma," e mautinoa lava Alla Korzh. “Aua le manatu faatauvaa i le gafatia e tuu e se tagata mamanu i totonu o se mea.”