Fai e Oe Lava: le manuia o le fale

Do It Yourself: French women are addicted to home cooking

“Trois petit points”, “Prune et Violette”, “Mercotte”, “Une poule à petit pas”, behind these original names lie some DIY bloggers. True success stories, these blogs feature unique and original creations, posted by passionate bloggers. Initially, they all practically started in their corner, at home, concocting little things for their family. Little by little, they started take pictures and post them on their blog. Everything has been accentuated with the massive arrival of turnkey personal blogs and success is quickly there. 

DIY: a social phenomenon of the seventies

It all started in the 70s. The DIY is inspired by the anti-consumerist punk current which advocated the rejection of the need to buy objects. Instead, it was enough to create them yourself, in order to resist the “diktats of the consumer society”. This idea has made a comeback over the past ten years, amplified with the economic crisis. DIY has become an attitude, a way of asserting itself for these bloggers, especially in the United States, and has quickly spread to the four corners of the globe with the explosion of websites and blogs on the Web. Social media sites and photo sharing apps like Pinterest have also contributed to the success of DIY more recently.

DIY: French women are addicted to it

DIY is a hit with French women. In 2014 *, they are nearly 1,5 million to blog daily. For 14% of them, DIY was born on the occasion of an event, such as the birth of the first child or their marriage. Among these “Do It Markers”, French women aged 25 to 50 are the most active. And 70% consider this creative hobby above all as a means of sharing with those close to them. Others have chosen to live off it. Very quickly, more or less well-known bloggers took center stage and made a (pseudo) name for themselves. Today, the community portal abracadacraft.com lists the most popular. The show specially dedicated to DIY, takes place every November, in Paris, Porte de Versailles. All the creative universes are there: Needles & Traditions, Fashion Trends & Customization, Papers, Scrapbooking & Colors, Creative Home & DIY Ideas, Gourmet & Festive Ideas, DIY Wedding...

DIY: trends

For Nathalie Delimard, director of the abracadacraft.com site, “Handmade is now a real strong trend integrating various dimensions: economic, sociological, psychological and ecological”. Nathalie Delimard explains that the portal “indeed aggregates the permanent activity of DIY blogs. Every day, a selection of 10 to 15 new posts highlight the most beautiful creations of selected bloggers. “According to Nathalie Delimart, the most popular DIY category of the year remain the yarn, with sewing and knitting. Crochet has also been very popular in recent months. One of the major trends announced for 2015 is a variation of the Scandinavian style, very trendy in interior decoration, called “hygge”, close to cocooning, well-being and comfort. Another big success on the portal, the paintings woven with woolen thread.

Foafoaga  

DIY, acclaimed by Digital Mums

Nathalie Delimard explains that “the DIY phenomenon mainly affects young mothers, graduates, DIY enthusiasts, who want to start their own activity as a self-entrepreneur. It is often after the arrival of their first child, when the question of childcare arises with the spouse. The main argument is to reconcile their personal and professional life as well as possible ”. 

Moms who choose an auto-entrepreneur status to make a living from their creations can thus more easily reconcile family and professional life, most often with flexible working hours. Blogging takes time and doesn’t make a lot of money up front. But, over time, with talent and ideas, it can quickly turn into a rewarding hobby. It’s exactly the case of Laurence, a 35-year-old mother, who left her job as an engineer six years ago to open a sewing blog and ultimately an online store. At the beginning, after moving to the provinces with her family, she teleworked, while posting regularly on her blog “to immortalize the photos of my children and my creations…”. After resigning, she begins to train and thinks about the status of auto-entrepreneur. In six months, she made her project a reality and opened her online store,.

This young mother of three confides that “she juggles between a day entirely devoted to her children and her second slice of life, in the evening, when the little ones are in bed. »Since the opening of his store in March 2014, success has been evident. Laurence is proud “to have succeeded in launching an e-commerce site, without customers at the start, with stiff competition on the Web”. To the question “do you have any regrets? “, She answers without hesitation” none “. Laurence, like other mothers, knows that there is a financial sacrifice when you leave the comfort of a salaried job. But at the end of the day, “I know that I am a winner in terms of quality of life for my children and for myself,” she says. Quite simply, a fulfilled mother.

* OpinionWay survey conducted for the Créations & savoir-faire trade fair from June 25 to 30, 2014 with 1051 women representing the French population